Celestial game for 'Kingdom'

Celestial pic "My Kingdom" is going to be featured inside a free game application.Hong Kong's Celestial Pictures has joined the gaming biz using the launch of the free game application to accompany its approaching "My Kingdom" chopsocky pic."We feel it is the first Chinese movie game application on mobile and Web simultaneously. It may be downloaded from Apple's iTunes Application Store or performed on our devoted microsite," Celestial Boss Ross Pollack told Daily Variety.Gamers can prefer to get either from the pic's two primary figures, performed by youthful idols Wu Chun and Han Geng.Helmed by Gao Xiaosong, "My Kingdom" is really a Celestial, Beijing-based Skyland Films and DW Films collaboration, from an authentic script by Zou Jingzhi. It's co-created by Andre Morgan and Sammo Hung.Pic will unveil Sept. 9 in China, Taiwan, Hong Kong, U.S., Malaysia, Singapore, Australia, New Zealand, Canada, Indonesia and Vietnam."It's a very good way to distribute content and can bring value-put into the marketers. Our objective would be to market the film, to construct recognition and attract fans. Here's an chance to persuade folks to have interaction using the movie," stated Pollack.Celestial expects to produce more games to create revenue. Its next is a commercial project with different title in the Shaw Siblings library, using Shanghai-based game studio Art Coding, which done the "My Kingdom" game.Sinaweibo, China's version of Facebook (banned about the Landmass), comes with an exclusive deal for that "My Kingdom" game, which is featured on its top of the page. Contact the range newsroom at news@variety.com